Tom Peters was never a client.
Tom Peters was never a client: Unfortunately. After having read Tom Peters’ superb book on self branding (The Brand You 50) and surfed his website, I was curious at seeing what he would do with a PowerPoint presentation. I was astounded. Why, why, why.Why did he not apply his own ideas to his own product. I was baffled. I made a few suggestions and emailed him a sample of possibilities, the slides below. I emailed a few points as follows, but his media assistants assured me that they had already tried to get him to jump to the next level, unsuccessfully unfortunately:
- Too many great ideas on one slide – all is lost in the jumble, none are remembered
- At least use a well designed template as a base
- With a customized color palette
- Abstain from using centre justified lists
- Use bold sparingly
- Empty space = breathing space
- Lime green and red vibrate annoyingly together
- Use your branding – you already have it!
- Nothing happened
The first two slides in the gallery below, the centered lists in yellow and red, show Tom’s originals. The nine slides following that are the ones I suggested he upgrade to in style.
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I verified again and again over the years at Tom Peters’ website, he was still doing the same thing. Those were done 14 years ago.
3 comments on “ Tom Peters was never a client.”
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This entry was posted on 2018-01-31 by Champagne Design in Portfolio and tagged 10-20-80 rule, Billboard style for slides, images work best with minimum text, PowerPoint, slides are NOT cue cards, Think billboard.Shortlink
https://wp.me/p6kbbh-Fr
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Thank you for trying! I too had been to Tom Peters’ website some years ago, and was horrified by his slides.
I’d hate to be sitting in a room when those were projected on a wall. It’d be like trying to look at a solar eclipse!
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LOL
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About a year ago, I wrote a post about making slides look modern, and the third of its 3 tips is “Use colour well”.
Unfortunately, I didn’t go into lots of details about what using colours well entails! That’s partly because it’s a whole topic in itself, and partly because I’m not the best person to advise on that (as I mention in the post). But using vivid colours – especially in garish combinations like Tom Peters does – is a real no-no.
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